QUOTE (CIO Magazine)
Got Recession? Think Global.
Soaring gas prices, record foreclosures, and food prices through the roof. Many IT businesses are saying, "What now?" The answer, go global. If you’re a growing business and you don’t yet have an international strategy, now is the time to start.
There are a few reasons for putting an action plan in place now. First, the dollar is still at record lows compared to the Euro, the Pound and other currencies which makes the prices for your product an exceptional bargain from your overseas customers’ perspective.
Second, if you have a customer support infrastructure in place for your U.S. customer base, with a relatively small investment in some language services, it becomes very easy to re-tool your processes to support new customers in other countries. And third, the web is open for business 24x7x365 making it very easy you to communicate with your customers in other countries.
Read more on CIO Magazine's Advice & Opinion Page
Soaring gas prices, record foreclosures, and food prices through the roof. Many IT businesses are saying, "What now?" The answer, go global. If you’re a growing business and you don’t yet have an international strategy, now is the time to start.
There are a few reasons for putting an action plan in place now. First, the dollar is still at record lows compared to the Euro, the Pound and other currencies which makes the prices for your product an exceptional bargain from your overseas customers’ perspective.
Second, if you have a customer support infrastructure in place for your U.S. customer base, with a relatively small investment in some language services, it becomes very easy to re-tool your processes to support new customers in other countries. And third, the web is open for business 24x7x365 making it very easy you to communicate with your customers in other countries.
Read more on CIO Magazine's Advice & Opinion Page