http://www.politicalstrategy.org/archives/001179.php

Luntz Must Be Livid: Holy Grail of Republican Frames Discovered
Frank Luntz is the Framing Lord of the American `right-wing`. For years he has spearheaded the effort to frame the issues and create a language to be used by Republican operatives in the fight for policy and ideological supremacy.

Each week, he would meet with various organizational leaders of the political right and set forth the new language of the ongoing conservative movement.

I got my copy

Oh, I thought you meant the Republican Bible where they have taken out all the parts about Jesus except his name.

This one about framing is probably more useful, though.