[quote]The `Right-Wing` Express
By Don Hazen, AlterNet. Posted February 7, 2005.
If you want to know how the conservative message machine was built and what progressives can do to respond, just ask Rob Stein.
Consider that the conservative political movement, which now has a hammerlock on every aspect of federal government, has a media message machine fed by more than 80 large `non-profit` organizations – let's call them the Big 80 – funded by a gaggle of `right-wing` family foundations and wealthy individuals to the tune of $400 million a year.
And the Big 80 groups are just the "`non-partisan`" 501©(3) groups. These do not include groups like the NRA, the `anti-gay` and `anti-abortion` groups, nor do they include the political action committees (PACs) or the "527" groups (so named for the section of the tax code they fall under), like the Swift Boat Veterans for Truth, which so effectively slammed John Kerry's campaign in 2004.
To get their message out, the conservatives have a powerful media empire, which churns out and amplifies the message of the day - or the week - through a wide network of outlets and individuals, including Fox News, talk radio, Rush Limbaugh, Oliver North, Ann Coulter, as well as religious broadcasters like Pat Robertson and his 700 Club. On the web, it starts with TownHall.com
Fueling the conservative message machine with a steady flow of cash is a large group of wealthy individuals, including many who serve on the boards of the Big 80.
Rob Stein has brilliantly documented all of the above in "The Conservative Message Machine Money Matrix," a PowerPoint presentation he has taken on the road across the country, preaching to progressives about the lessons that can be learned and the challenges that need to be overcome.
view complete article at:
http://www.alternet.org/mediaculture/21192/
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